• photographywander

Foodle Logos

Updated: Feb 15, 2021

Customized graphics for a human-centered design project.

During my senior year, I took a course through the University of Pittsburgh called "The Art of Making". This human-centered design course ended with a capstone project to take a product from problem statement to finalized design. My team and I focused on a reusable food container to reduce pain points around storage, bulk, and cleaning.

Our design was based on a dry bag, which is typically used to keep valuables dry during watersports. This novel design had an internal bowl shape, fill-to line, and quick release buckle. Made of food-grade silicone, the container could collapse down to minimize bulk and was a single-component to make storage and cleaning easier. After several weeks of interviewing, testing, and developing, my team created a final prototype that won Best Overall Project, Most Creative Project, and 1st Place in the Art of Making Category at the Pitt Design EXPO, a symposium of projects and posters from all engineering disciplines.

My team continued to develop the product in the Pitt Blast Furnace startup mentorship program and the Forge startup incubator. We renamed our product as "Foodle" and learned how to pitch, market, and further develop our container.

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